Author / admin

    Loading posts...
  • 29 Jan – Wimbletech

    WIMBLETECH Join us for a talk on the 29th of January, 19:00 at Wimbletech in London, a space for tech entrepreneurs to meet and grow in. Wimbletech 35 Wimbledon Hill Road London…
  • Property Branding

    HOW HAS PROPERTY BRANDING CHANGED? I would say 10 years ago when the UK was gripped by the property boom and prices were through the roof, the relevance that brand played on…
  • Research

    RESEARCH The foundations on which everything rests All good brand projects start on the basis of understanding a market and gathering knowledge. The way we look at desk research is to get…
  • Stakeholder Interviews

    STAKEHOLDER INTERVIEWS Tell me what you feel For businesses that have the size and the client base, conducting stakeholder interviews is another powerful form of gathering perceptions, which helps develop the brand values later…
  • Brand Values Workshops

    BRAND VALUES WORKSHOPS Uncover what you stand for This is the heart of what we do. To establish a set of values which define what a business or an organisation stands for.…
  • Brand Story

    BRAND STORY We can all believe a good story With the brand values in place, the next part of this journey is to create a narrative that wraps it all together. As…
  • Creating Brand Names

    CREATING BRAND NAMES Don't make it personal This is a tricky one, as most business owners, and especially start-ups, feel they should have the right to christen their own business, or should…
  • Identity

    IDENTITY Who are you? The thing most people get fascinated with is a logo. They simply love it. The thing is, though, a logo can only communicate so much. Don't expect it to…
  • Marketing Campaigns

    MARKETING CAMPAIGNS How to get people to act One of Tony Blair's (remember him?) spin doctors said, 'if you tell me something once, don't bother telling me at all.' This is the theory that…
  • Motion Graphics

    MOTION GRAPHICS I Like to move it move it Motion graphics are cool. They are a great way to get a message across because they are imaginative and allow a business to tell…