Famous Swiss psychologist Carl Jung is quoted as saying: “colours are the mother tongue of the subconscious.” From around the 1960’s he propagated this idea of colour therapy and how differing colours affect perceptions. Like everything good from psychology marketers and brand experts started taking this thinking on board. Red would mean danger, orange warmth and so forth.

To find out more about colour theory see our recent article about how colour psychology has no relevance today!