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RESEARCH The foundations on which everything rests All good brand projects start on the basis of understanding a market and gathering knowledge. The way we look at desk research is to get…

STAKEHOLDER INTERVIEWS Tell me what you feel For businesses that have the size and the client base, conducting stakeholder interviews is another powerful form of gathering perceptions, which helps develop the brand values later…

BRAND VALUES WORKSHOPS Uncover what you stand for This is the heart of what we do. To establish a set of values which define what a business or an organisation stands for.…

BRAND STORY We can all believe a good story With the brand values in place, the next part of this journey is to create a narrative that wraps it all together. As…

CREATING BRAND NAMES Don't make it personal This is a tricky one, as most business owners, and especially start-ups, feel they should have the right to christen their own business, or should…

IDENTITY Who are you? The thing most people get fascinated with is a logo. They simply love it. The thing is, though, a logo can only communicate so much. Don't expect it to…

MARKETING CAMPAIGNS How to get people to act One of Tony Blair's (remember him?) spin doctors said, 'if you tell me something once, don't bother telling me at all.' This is the theory that…

MOTION GRAPHICS I Like to move it move it Motion graphics are cool. They are a great way to get a message across because they are imaginative and allow a business to tell…

WEB DEVELOPMENT Share it with the world Websites are a must these days. Everyone has one. They range from exceptionally technical to the very simple. While we are comfortable doing either, where…

GUERILLA You have to be a little bit naughty to be nice For bang for buck guerilla advertising works significantly better than other offline methods. All advertising is disruptive, like an advert…