Brand Geezer

Geezer here is a fountain of knowledge, check out his quick takes on some brand related topics

3 Rules for things you shouldn't do when creating a brand name

4 Things you can do once you have a proper brand

How advertising works

Classic business mistake

Checking out logos at Battersea Shopping Centre

Why this shop got its brand name all wrong

In your business, does your brand do any of the heavy lifting?

Fashion. The industry that gets brand the best.

What this famous pizza place gets all wrong

Classic mistake when picking a brand name

Why do we all hate logo designers

How Hollywood gets marketing better than the rest of us

Don't be a brand that does exactly what it says on the tin

Meet James Brand

Marketing Genius tells us of 3 reasons for business success

What has made Man City so successful

The client and consultant relationship

What Maslow figured out about brands before anyone else did

Morgan Freeman talking sense

The Magic that all businesses must have

Name that brand

The single most important trick when creating a brand name

Number one secret from 20 years of experience

Pizza shops - a market full of clones

Pricing, brand and perception

Pricing strategy to maximise profits

Tagline done wrong

Soap Wars: The origin of branding

Sage advice when it comes to doing taglines right

The P in marketing that nobody talks about

Trademarks and naming part 1

Trademarks and naming part 2