DO YOU KNOW WHAT IS YOUR BRAND IDENTITY?
DO YOU KNOW YOUR FOOD IDENTITY?
The retail food industry understands brand like no other. The look, the feel, the interior design, the atmosphere all creates the emotion and desirability around a food business. What food you offer, the quality of it and the whole concept needs to tie in with the brand for business success.
DO YOU KNOW WHAT IS YOUR BRAND IDENTITY?
DO YOU KNOW YOUR FOOD IDENTITY?
The retail food industry understands brand like no other. The look, the feel, the interior design, the atmosphere all creates the emotion and desirability around a food business. What food you offer, the quality of it and the whole concept needs to tie in with the brand for business success.
What do we do?
IT’S ALL ABOUT CREATING DESIRABILITY IN THE MIND OF THE CONSUMER
We help create food retail food brands that can succeed within the highly competitive landscape. Food retail is now the most prominent factor in high street retail with an abundance of new concepts and exotic cuisines being launched every year. However the market is dominated by big American players and to find your niche in all of this and have the ability to sustain and grow requires a well thought out strategy.
CHECK OUT OMNOM
Here we created the concept of a conscious eating establishment combined with a yoga studio in a prime retail location in the heart of Islington. Hence the name- OMNOM, a marriage between spirituality and food. As well as creating the concept, we designed the interiors using 3d modelling software to try out various looks and feels. From here we managed the execution of the interior design in the space and helped launch and market it. This project is backed by Russell Brand.
CHECK OUT OMNOM
Here we created the concept of a conscious eating establishment combined with a yoga studio in a prime retail location in the heart of Islington. Hence the name- OMNOM, a marriage between spirituality and food. As well as creating the concept, we designed the interiors using 3d modelling software to try out various looks and feels. From here we managed the execution of the interior design in the space and helped launch and market it. This project is backed by Russell Brand.
We help you from concept through to design and instore execution - then rolling further stores out either as franchises or as owner operated establishments
#1 Brand strategy
How you sit with your competitors? How will you differentiate yourself? What is the brand architecture going forward? These questions and more need answering.
SUCCESS STORIES
BRIM
Opened in 2020, we helped develop this smash burger concept, coming up with the Name BRIM and the tag Big Juicy Burgers. We designed every store and helped launch them. The franchise has grown rapidly with 4 stores open: Hemel, Luton, Chesham and Westfield Stratford, with the following opening in 2023: Westfield Shepherds Bush, Watford, Oxford, Milton Keynes, Aylesbury and Finchley Road.
Mumbai Local
Opened in 2015, this Indian street food concept was in a highly competitive arena of multiple independent Indian restaurants and needed a way to stand out. We created the concept which was based around a more street food offering of Indian food. We created the name and worked with the team on the interior design of the stores. There are now four owner operated stores: Wembley, Rayners Lane, Harrow and Kingsbury, and is in the process of going on the journey to franchising.
Om Nom
Opened in 2019, we spent a lot of time developing the concept of marrying urban spirituality with the conscious eating movement. We developed the name OMNOM and having acquired a fantastic site in the heart of Islington, we created 3D models to try out different interior design looks and feels, then helped execute the final look and feel within the store.
Wa Wa Wings
Opened in 2021, this concept is on the heels of the massive American trend of wing stores which are now starting to come over to the UK. We developed the name Hench, the look and feel and the interiors. Currently there is one concept store, sites have been acquired in South Kensington, Westfield Shepherds Bush and Stratford all opening in Q1 2023 .
Hench
Opened in 2020, this was taking an existing successful operation which to grow to the next level required an improvement in their brand and offering. We created the name, reworked the whole menu to simplify it and drastically changed the interiors, look and feel of it. Currently there is one store with the groundwork being put in place to franchise out in 2023.
The Terrace Eatery
A long running and successful business, we came in to sharpen the concept and the look & feel of the space. This involving reworking the identity and applying it consistently in store.
MOOD
Opened in 2019, a small vegan offering which was designed to capture the trend in this growing market. We created the name and the menu concept for it to work out of a very small retail unit with the intent to grow this out further.
Find out more about what Bland to Brand does