You have to be a little bit naughty to be nice
For bang for buck guerilla advertising works significantly better than other offline methods. All advertising is disruptive, like an advert during your favorite TV show, it disrupts what it is that you are enjoying. The trouble is we have got used to it and accept it and once you accept disruptive advertising it no longer gets your attention. The ‘normal’ and expected becomes blanked out in our minds. Guerilla advertising breaks that, it delivers the unexpected, in unexpected places that makes you stop and take notice. It can be used to be highly targeted or it can be a strategy employed to create massive brand awareness.