When you are bland, you are a commodity offering. There is nothing sexy, nothing desirable about you, you fill a need, and that’s it.
When you are brand you are the exact opposite. You have the ability to charge higher prices and to do so you focus on packaging, image and creating feelings.
Take Bling H20, with a frosted glass bottle and Swarovski Crystals, they do just that, and this is just one of their cheaper bottles, their top one goes for over £2.5k!!!!
And we are just talking about bottled water here….
