A lot of businesses I see live in a vacuum. They are oblivious to who their competitors are and what they are doing!!! Whether that is in the real world or in the online world.
Competition and knowing your competition is the healthiest thing for business growth. It pushes you forward, forces you to innovate and stay relevant in the mind of the consumer. It also creates the opportunities to win and to win big. No more than on social media, where most companies are passive in what is the easiest platform to build brands on.
