art of seduction

Brand is the art of seduction for business

When asked to define what is brand, there is many levels and things to say. One of the lines I like to use the most is that it is the art of seduction for business!

It is all about how you can tempt, create desire, and make someone want you, in this case, a customer or client.

I use the analogy, Imagine being at a party and going up to and asking everyone for a dance, that is sales. Now imagine the minute you walked in, you looked different, had something interesting to say, made people laugh, now everyone is asking you for a dance, that is brand.