Would you agree? A great brand with an average product would defeat a great product with an average brand…?
In some sectors I would certainly agree, fashion and food for sure. Tech definitely not!
The ideal is always to have a great offering and a great brand.
What I have seen a lot of, especially with big brands, is that they know how to leverage their brand very well and are less precious about their product offering.
While with SME’s and startups, they have a high level of integrity for their product but just don’t know how to leverage their brand.
IF you are in the SME space, isn’t time you leveraged your brand beyond just your logo?
