function or emotion

Function or emotion?

It’s not sexy but the Honda Jazz is one of the most reliable cars ever built. Almost indestructible. The epitome of functional value, cheap to run, cheap to insure and tax. What’s not to like…?

The Range Rover is consistently ranked at the bottom or near the bottom of every reliability survey out there. Yet it is a car that is always in demand and people in general aspire to.

Why is that?

Well, one is based around emotion and desirability and the other is around functionality. Desire will always trump function. Start focusing your business on elements of desirability and see it grow!!!