commodity or a brand

Are you a commodity or a brand?

When building a business there is choice that all entrepreneurs make whether they are conscious of it or not. And that is are they building a commodity or are they building a brand?

Being one of many in a marketplace doesn’t require much thought, you just copy what everyone else is doing. But to be truly unique and desirable, well you can only do that if you are a brand. That then requires some thinking and it certainly means being more than just a logo!