production vs promotion

Production vs Promotion

Well this might not be how you have spent your startup budget exactly but it paints the picture that I’m way to familiar with. Where budgets get blown to set up a business and nothing is left in the pot to actually promote it.

I’ve seen stores that have been fitted out for over £500k but not even 3% of that is put in telling people that you exist and why they should come to you. I would think twice before starting or investing in a business that doesn’t have a significant marketing budget to get the business rolling.