brand born

How is a brand born?

Most people I meet see brand as a visual experience and a visual exercise in creation. However, before a brand is ever designed or played with, a brand really has to live linguistically. It has to be understood, it has to know what it stands for, how does it make people feel and what does it deliver.

Brand identity, just as we talk about our own identities, is a deep subject matter, which first is contemplated and churned in the mind before it ever manifests in reality.

You need to think over, write about your brand first before rushing to start getting a logo made.