Brand reality vs Brand Fantasy

At the end of the day most of us are all consuming very similar products and services; clothes, shoes, restaurants, cars, TV’s, phones etc etc etc

How that product or service makes one feel then either makes it a commodity or a brand.

Consuming a brand creates a feeling. Excitement, fulfillment, anticipation and a host of other emotions. A Brand transports you. It takes a commodity offering, packages it, and makes it feel special. IT IS FANTASY!!!

When something is a commodity it is bland. IT IS REAL!!! There is no abstraction or inspiration, it’s not associated with higher feelings or emotions. It just does the job required.

What does your business deliver?

And remember Brand Sells and Bland Smells!!!!