We are in business and we sell. We think product, we think service, we see profit and loss. Underpinning all of this and sometimes ignored, is what feelings do we create for our customers???
If we focus on that aspect of our business amazing things happen. Naturally quality improves, you create preference in the mind and heart of the consumer, you start building a barrier between yourself and the competition. As a result you can adjust your pricing and massively affect profits.
Brands are built on emotions!
