Brand can impact many parts of a business but fundamentally you want to see your brand come alive in these four areas:
1) Your pitch, what are you bringing to the marketplace and how you are positioning that
2) Brands, especially in the service sector, come to life through staff interactions and engagement. If your staff can deliver your brand values and personality, that makes for massive brand impact
3) The more physical touchpoints a customer engages with the deeper the connection a customer makes. That’s why when you have retail premises the ability for a brand to engage is much higher and you have to take advantage of that through store design. But physical touchpoints can also be cool business cards, and brochures, all of these are hints at the quality
4) Your marketing and communications, this is the easiest way for a brand to come to life and no easier way than on social media
