Can you handle being different?

When I start with a client the dream is to be different, to stand out from the competition, to unleash the ‘brand personality’ that sits within. I would say 95 times out of 100, when push comes to shove, most can’t handle being different!!!

To actually be different requires a little courage and that’s why most businesses fail to inspire and never become real brands. They play it too safe and thus merge within the sea of competition.