The biggest effect you can have on profitability

Brands and building brands are at the very heart of business strategy and if you don’t see that you are missing out. Having a brand allows you to decommoditise your offering.

Commodity-based offerings are price sensitive and they never succeed in maximising profits as consumers will always choose the cheapest of equal products or services.

The purpose of brand is to create preference in the mind of the consumer, to make customers feel and believe that your offering is superior and thus provides better value at a higher price point.

By being able to charge a higher price, that has the biggest affect on profit and loss. That’s why if businesses are not looking to build their brand and value, they are missing a massive trick!!!!

That is the power of brand!!!