What makes Doc Martens better than the average pair?

What makes Dr. Martens cost more than four times the price of an average pair of boots? Is it the yellow stitching? Is it the tag at the back?

Well, those are both factors that make Dr. Martens distinct but the main reason is that for almost the last 70 years Dr. Martens has built its brand. With over 150 stores globally, they hold music festivals, and they spend loads on advertising, making it almost a billion-pound business.

It wouldn’t have achieved that if it saw itself, and let consumers just see it as another boot, even though functionality there is little difference between a £35 boot you find on Amazon and a Dr. Martens classic boot.