Brand godfather

The Brand Godfather

Bernie Arnault is not only currently the richest man in the world (outside of Saudia Arabia) he is also the CEO of LVMH – Louis Vuitton Moët Hennessy.

For those who don’t know LVMH they are the branding beasts of this plant!!! They have either acquired or created some of the most famous brands on earth within the fashion and luxury space. These includes brands like Fendi, Kenzo, Givenchy, Bulgari, Tiffany and Stella McCartney to name a few.

The luxury goods market has grown massively over the years and has not been phased by global recessions, wars or pandemics. And Arnault has been the conductor and mastermind behind LVMH. What’s interesting is most wouldn’t know his face or recognise his name, while other billionaires actively look for the press and attention, he stays out of the limelight.

This guy is the godfather and if you want to learn anything about branding, follow the fashion and luxury markets, they are light years ahead of any other industries.