A rose by any other name would smell as sweet

Shakespeare is 100% right! That is if we lived in the 16th Century…

A bit of humor but that is a priceless business lesson by Groucho Marx!!!

Marx statement reveals a lot more about the world we live in today. A world where brand matters and where we choose products and services based on the logo that adorns the clothing or the name on the wrapper.

If we realise that we can charge a price premium for our products and services, maybe even double or triple what the rest of the market charges just on the basis of our brand, then the question is why are you not building your brand?