Bland vs Brand
When you are bland, you are a commodity offering. There is nothing sexy, nothing desirable about you, you fill a need, and that’s it. When you are brand you are the exact opposite. You have the ability to charge higher prices and to do so you focus on packaging, image and creating feelings. Take Bling […]
If competition doesn’t challenge your thinking, what will?
A lot of businesses I see live in a vacuum. They are oblivious to who their competitors are and what they are doing!!! Whether that is in the real world or in the online world. Competition and knowing your competition is the healthiest thing for business growth. It pushes you forward, forces you to innovate […]
Your brand impact
Brand can impact many parts of a business but fundamentally you want to see your brand come alive in these four areas: 1) Your pitch, what are you bringing to the marketplace and how you are positioning that 2) Brands, especially in the service sector, come to life through staff interactions and engagement. If your […]
Can you handle being different?
When I start with a client the dream is to be different, to stand out from the competition, to unleash the ‘brand personality’ that sits within. I would say 95 times out of 100, when push comes to shove, most can’t handle being different!!! To actually be different requires a little courage and that’s why […]
How is a brand born?
Most people I meet see brand as a visual experience and a visual exercise in creation. However, before a brand is ever designed or played with, a brand really has to live linguistically. It has to be understood, it has to know what it stands for, how does it make people feel and what does […]
How much can a logo really say about a company?
Clients love to get into the nitty gritty of logo design. They will fascinate and faff over them for ages. And while I get it, I think most of it is a waste of time. Because how much can a logo really say? Your brand values or the essence of your company can never be […]
Do you trade off emotion or just function?
The difference between business owners and brand owners is that brand owners get that their business is more than just the sum of their functional parts. The way to build a brand and the reason brands exist is that they speak to the humane, and intuitive side of our being. They are expressed through ideas, […]
Brand is the art of seduction for business
When asked to define what is brand, there is many levels and things to say. One of the lines I like to use the most is that it is the art of seduction for business! It is all about how you can tempt, create desire, and make someone want you, in this case, a customer […]
When should you f*ck with a logo?
Logos are funny things. They say so little but mean so much. Clients can spend months fussing over them. For some reason we are madly obsessed with them. I personally think they are given a disproportionate amount of attention compared to every other aspect of brand development. When Nike decided to change the logo they […]
A magical tool
Ultimately brand is a magical tool for businesses. A very powerful tool at that, and if harnessed properly can change the fortunes of a company. The power of a brand also rests in the fact that it creates illusions. It takes the consumer away from the reality of the product or service that you sell, […]