Air

The background: What we were working with was a loose concept and we had the ability to shape that. The client wanted to create a premium brand of aluminium sliding and bi-folding doors. Here as with all projects we first looked at the competitors and understood what was the common language and imagery used within the market and the clichés that were used.

What we did: After conducting the brand values workshop, we created the brand name Air. This is inspired by the idea of these doors letting the outside in, and that they are impressive sized panes of glass that can be moved with a push of a little finger.

From here, we created a concept brochure, which sold the ethos and the philosophy of the brand as encompassed by the brand values. We used non-literal images and powerful slogans.