Brand Creation

The client was a leading specialist in marquetry and timber flooring with a reputation in France, but wanted to create a distinct brand for the London market. They had acquired a shop on the Kings Road and an existing weak name of Wood on Wood. The consultancy was tasked with creating a new brand to capture the many different aspects of the business.

L’Origine, a French-inspired brand name, was created for a client specializing in marquetry and timber flooring. The company wanted to create a distinct brand for the UK market and their shop on the Kings Road in London. The brand values workshop helped identify the unique aspects of the business, and the focus was on the ancestry and the specialization in wood. The brochures were created to explain the brand and used as a design guide for the website and store fit out.


  • Research
  • Stakeholder Interviews
  • Brand Values
  • Brand Story
  • Naming
  • Identity
  • Marketing Campaigns
  • Web Design
  • Brochure Design