HAMMERED​

Two experts in property auctions wanted to build a business and stand out in the market. They had individual success and co-authored a book, but now needed a brand and were willing to push the envelope. They aimed to take the industry by storm with their reputation.

To create the brand for the two property auction experts, the key was to understand their personality through brand value workshops. The brand name Hammered was chosen, which is memorable and suggestive, with an obvious auction connotation. A brochure and website were created with a minimal black and white colour scheme to emphasize the impact of the name.