PYLGRYM

THE BACKGROUND

A couple invested their time and energy into creating an ethical fashion brand, with one partner working in Canary Wharf and the other being a creative. They sourced ethical garment manufacturers in India that supported fair treatment of women workers. They had collections designed and many ideas, but needed to define their market niche and give the brand a sense of meaning.

WHAT WE DID

We focused on carving out a niche in the heavily populated fashion industry by creating a brand around the yoga marketplace and every day wear for yoga practitioners. We defined the values and vision from there created the brand name Pylgrym, with the shorthand “I am” for campaigns and empowerment. We directed photo shoots, created brand materials, and an e-commerce website.