Brand Creation

A couple invested their time and energy into creating an ethical fashion brand, with one partner working in Canary Wharf and the other being a creative. They sourced ethical garment manufacturers in India that supported fair treatment of women workers. They had collections designed and many ideas, but needed to define their market niche and give the brand a sense of meaning.

The consultancy focused on carving out a niche in the heavily financed fashion industry by creating a brand around the yoga marketplace and everyday wear for yoga practitioners. They defined the vision and created the brand name Pylgrym, with the shorthand “I am” for campaigns and empowerment. The consultancy directed photoshoots, created brand materials, and an e-commerce website.


  • Research
  • Stakeholder Interviews
  • Brand Values
  • Brand Story
  • Naming
  • Identity
  • Marketing Campaigns
  • Web Design
  • Brochure Design