HENCH

THE BACKGROUND

A couple of brothers who had vast experience in running franchise owned fast food brands wanted to create something of their own, feeling they could do it better. However, they needed some guidance and, they needed to create a brand!

WHAT WE DID

The fried chicken market is certainly crowded. These brothers felt they could bring something different that would elevate their proposition. We needed a brand that felt like it belonged in the space but also with a twist. We looked at the competition, we created a set of brand values through workshops and then we came out with the name Hench. The play here is the idea of ‘hen’ and ‘chicken.’ Also the name plays on the size of portions on offer. We designed the interiors using 3D software, we created the identity and website and executed on the creation of the space. They are now a franchise themselves and have multiple stores across the UK