Why Not

THE BACKGROUND

A very successful hairdressers in Victoria needed a little boost. Competitors were opening up more and more and they needed a facelift and a bit of rebrand to standout in the marketplace again.

WHAT WE DID

We spent time speaking with the customer and staff about what made Why Not such a good place to come to. We then did a series of workshops to define what they stood for and then we looked to bring this to life in the store. We took the existing logo and played with it a bit to make it a little more interesting. The main thing though was that we used colour to bring out the brand. A bright yellow. This was then used in store for the re-design of the space, and immediately it set itself apart again from the local competitors.