Brand Development

The client here had a successful salon and wanted to launch a product into the market place that would add waves and bounce to hair. They went out and created and patented a new type of comb which they branded Gkomb. However, apart from the product and the name there was no brand around it all.

We defined what Gkomb stood for. The emotional and psychological play of how we wanted people to feel by owning a Gkomb. We created an ecommerce site for the client to sell off and to pitch the brand in the best way possible. 


  • Research
  • Stakeholder Interviews
  • Brand Values
  • Brand Story
  • Web Design
  • Animation