GKOMB
PROJECT FOCUS
BRAND DEVELOPMENT
GKOMB
Overview
GKomb
Research
Brand Values
Brand Story
Web Design
THE BACKGROUND
The client here had a successful salon and wanted to launch a product into the market place that would add waves and bounce to hair. They went out and created and patented a new type of comb which they branded Gkomb. However, apart from the product and the name there was no brand around it all.
WHAT WE DID
We defined what Gkomb stood for. The emotional and psychological play of how we wanted people to feel by owning a Gkomb. We created an ecommerce site for the client to sell off and to pitch the brand in the best way possible.
