OMNOM

THE BACKGROUND

Working with a cool team, they secured a large site in a wonderful massive development in Islington and had an idea of doing a restaurant with a twist. Focused on mindfulness, they wanted a pace to not only eat but to meditate and elevate. We were tasked with bringing this all to life.

WHAT WE DID

We spent a lot of the time with the client, walking London and seeing all the different types of food concepts and which would work best in the space. Remaining true to their roots, a vegan vegetarian option fitted with their ethos. We next did a series of brand values workshops with stakeholders to define the brand and then we created the brand value and then we created the name Om Nom and the tagline Enlightened Eating. From here we used our in house 3D designer to visualise the space, as it was also still in development. Not only were we looking at the interiors, we wanted to work out the logistics for the kitchen and the plant machinery. After that we created all the instore graphics and design elements and guided the execution of the interior fit out.