Brand Creation

Opened in 2020, we helped develop this smash burger concept, coming up with the Name BRIM and the tag Big Juicy Burgers. We designed every store and helped launch them. The franchise has grown rapidly with 4 stores open: Hemel, Luton, Chesham and Westfield Stratford, with the following opening in 2023: Westfield Shepherds Bush, Watford, Oxford, Milton Keynes, Aylesbury and Finchley Road.


  • Research
  • Stakeholder Interviews
  • Brand Values
  • Brand Story
  • Naming
  • Identity
  • Marketing Campaigns
  • Web Design
  • Brochure Design
  • 3D Visualisations
  • Interior Design
  • Photography Staging
  • Menu Creation